Earth Hour is a worldwide event organized by the World Wide Fund for Nature (WWF) and held towards the end of March annually, encouraging households and businesses to turn off their non-essential lights for one hour to raise awareness about the need to take action on climate change. The event, conceived by WWF and Leo Burnett, first took place in 2007.Today was Earth Hour, and at 8:30pm, I turned off all my essential lights, the computer and the TV. At first, it was a little unnerving because it was so early in the evening, and my first thought was to fall into bed and sleep. Instead, I lit a candle, curled up with a book, but couldn't concentrate. I was curious how many others in my town, in my neighborhood, were participating. Was too hard to tell by peeking out my window.
While I agree this could be a good thing, I wasn't so much about the climate change aspect as I was having people tuned away from the TV and trying something different for a change.
Did you participate in Earth Hour??
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